“But looking more generally at Esquire in relation to other recent design developments, I think it’s clear that there is a move toward simpler, cleaner editorial design among a part of the market interested in attracting the well-heeled, up-scale reader. [...] we are witnessing a refreshing moment where several magazines are swimming against the tide of over-familiar and formulaic design in today’s mainstream publishing. Most of these magazines come from a slightly leftfield direction, and it’s interesting to see Esquire, a more mainstream title from a certainly more mainstream publisher join in. I wonder how far and deep this trend will reach?”
[Jeremy Leslie, MagCulture.com: "The New Esquire"]










Quintatinta | 11-may-11 a las 11:21 am | Permalink
[...] para atraer anunciantes de “alta gama”. La edición británica de Esquire fue pionera en esta apuesta; ahora gira 180º y vuelve al mundo “señora en bikini” en portada y las páginas [...]